Being an engaging thought leader is about much more than continuously churning out branded content. Effective campaigns lead customers to ask bigger questions of themselves and see beyond the barriers that block their innovation or growth.

So how do you choose the right themes for your brand and a content strategy that delivers business ambitions?

Join our breakfast discussion to learn from the experience and insights of our expert panel on how the strategic use of thought leadership can unlock commercial advantage for you.

SPEAKERS:

Miranda Murphy-Merrydew, Senior Business Content Executive, EDF Energy

Fredrik Borestrom, Head of Marketing Solutions, LinkedIn