Being an engaging thought leader is about much more than continuously churning out branded content. Effective campaigns lead customers to ask bigger questions of themselves and see beyond the barriers that block their innovation or growth.

So how do you choose the right themes for your brand and a content strategy that delivers business ambitions?

Join our breakfast discussion to learn from the experience and insights of our expert panel on how the strategic use of thought leadership can unlock commercial advantage for you.

SPEAKERS:

Miranda Murphy-Merrydew, Senior Business Content Executive, EDF Energy

Fredrik Borestrom, Head of Marketing Solutions, LinkedIn

Gaining C-suite support for a communications campaign or thought leadership programme requires clear reporting metrics and, ultimately demonstrable results.

The ability to measure ‘outcomes’, in terms of impact on business performance and overall strategy, as well as outputs and outtakes can be crucial to securing budget.

We will be joined on the day by Johna Burke, Global MD of AMEC, who will discuss the most effective ways to evaluate campaigns and show how communications can impact the bottom line.

'Innovative' consistently appears in the list of Top 10 words journalists hate to see in press releases. So how do you develop and tell effective innovation stories?

Join us to discuss how to tell the stories that turn you into an innovation leader alongside very exciting guests; Sally Clift from Jaguar Landrover and James Hurley, Enterprise Editor for The Times.

SPEAKERS

Sally Clift, Jaguar Landrover leads innovation storytelling in key areas across the business, including InMotion, its venture capital arm investing in fast growing mobility and smart transport businesses.

James Hurley, Enterprise Editor from The Times covers the interests, passions and challenges of start-ups, fast-growing companies and established businesses.

Neil Bayley, Good Relations has spent more than two decades helping clients such as Bosch, BT, HP, GE, Samsung and Toyota tell innovation stories within their reputation building campaigns.

RSVP to Josie: jcolter@goodrelations.co.uk

The Thought Leadership Project is back, and this time we’re talking channels, scaling up, speaking up and taking your thought leadership to the stage.

Join us to hear from the Pulitzer Prize-winning journalist Matt McAllester, MD of Intelligence Squared on what he looks for when selecting panellists to go up against the likes of President Jimmy Carter, Richard Branson and Mary Beard. Hear also from CIM's head of brand marketing, James Farmer, on how professionals capitalise on content across channels.

Speakers:

Matt McAllester, Intelligence Squared

James Farmer, Chartered Institute of Marketing

RSVP to Josie Colter jcolter@goodrelations.co.uk

Thought leading organisations outperform their competitive set.

In this cynical age, is a visionary CEO or a fully empowered organisation the surest route to effective thought leadership? 

Join us to debate how thought leadership can support and shape a brand vision and hear from leading management writer John Arlidge of The Sunday Times and Dr William Tate from the Institute for Systemic Leadership.

Professionals who are seen to be thought leaders gain a significant strategic and financial advantage for their firms. Join our breakfast discussion to explore the qualities of those at the top, and how to encourage your executive team to embrace the power of thought leadership.

Speakers:

Zoe Sheppard, Director, Head of the Press Office, KPMG

Rachel Cunliffe, Comment & Features Editor, City AM

How can businesses shape ‘points of view’ to take advantage of the business agenda in the run up to Brexit?

Join us on the 15th March for the next installment of The Thought Leadership Project to find out.